GINGER ZUMAETA
Ginger Zumaeta is a high-stakes messaging strategist who helps leaders think better, speak
better, and influence better when the stakes are highest. As the Founder and CEO of Motive3,
she advises Fortune 500 teams, high-growth startups, and mission-driven organizations on how
to make complex ideas easy to understand, remember, and act on.
Over the past two decades, Ginger has built a uniquely effective practice around one core idea:
clarity moves decisions. She’s known for translating technical, ambiguous, or politically sensitive ideas into narratives that align executive teams, mobilize stakeholders, secure funding, and
accelerate strategic decisions. Her clients include Amgen, XPRIZE, Shell, Kaiser Permanente, Verizon, Disney, Coca-Cola, Anthem, and other enterprise organizations navigating high-pressure communication moments.
Ginger is the author of Deckonomics: Design Presentations that Spread Ideas, Drive Decisions, and Close Deals, and the creator of several widely used frameworks, including the 12Ps Persuasion Journey™, the Four Hidden Roles™, and the Actionable Messaging Playbook™—a strategic messaging engine that companies use to unify their story, differentiate their value, and scale consistent communication across sales, marketing, and leadership.
Her work sits at the intersection of cognitive science, narrative strategy, and decision psychology. She regularly teaches executives how to anticipate objections, shape strategic conversations, and influence cross-functional partners in complex environments. Ginger’s workshops—on high-stakes presentations, strategic influence, and executive presence—are known for being exceptionally practical and immediately applicable.
Before launching Motive3, Ginger spent 15 years in senior leadership roles across NBC and enterprise media organizations, earning 3 Emmy Awards, 12 MUSE Awards, and a Gracie Award for writing, producing, and strategic communication. She later built a consulting practice focused on strategic brand messaging, multicultural strategy, and communication design.
Her insights have been featured in Forbes, Inc., Business Insider, TheNextWeb,
MarketingProfs, Better Marketing, and she has spoken on stages hosted by Verizon, Entrepreneurs Organization, Promax, Latina Style, Union Bank, and Kaiser Permanente, among others.
Ginger received her BA from the University of Notre Dame and her MBA from USC’s Marshall School of Business. She holds certifications in Human-Centered Design from IDEO, Neuroscience of Business from The Wharton School, and Six Sigma.
Today, she is a sought-after advisor to CEOs, founders, and executive teams who need clear messaging in the moments that matter—pitches, investor meetings, strategic decisions, stakeholder alignment, and enterprise-wide transformation.